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KEY WORDS

Comfort, Health, Support

Market Insights

市场观察

As we tracked the sales data of the past years, we noticed a significant shift in the market trend of wireless bras. The initial surge in popularity seems to be giving way to a more rational and selective consumer behavior.

在我们追踪过去两年市场销售数据时，我们注意到无钢圈文胸从最初的人气飙升和火爆，逐渐转变为更理性、更有选择性的消费。

The sales proportion of wireless bras is significantly decreasing. Why is this happening?

看起来，无钢圈文胸的销售比重显著下降。为什么会发生这种情况?

Solutions/Options for All Day Comfort

01#

Has women's demand for bras changed?

女性对于内衣的需求变了吗

In our informal survey of users, we found that lots of women's wardrobes are stocked with a variety of bras - push-up, strapless, plunge, padded and non-padded, etc. However, few mentioned a wireless bra.

Unbelievable, right?

The reality is that despite the myriad of options available in the market, there's a significant lack of high-quality wireless bras that offer sufficient support (especially for big boobs).

Even for women with smaller chests, finding a satisfactory wireless bra can be challenging. Many of these bras, while initially soft and comfortable, lose their shape and support within a matter of weeks, becoming saggy and unwearable.

The low-quality, easily replicated nature of these non-wired bras has led to a race to the bottom in terms of pricing. This commoditization of the product has resulted in a lack of innovation and focus on quality, which consumers are increasingly demanding.

在我们对用户的非正式调查中，我们发现很多女性的衣橱里都有各种各样的胸罩——聚拢的、无肩带的、低胸的、有衬垫的和没有衬垫的等等。然而，很少有人提到无钢圈文胸。

难以置信,对吗?

现实情况是，尽管市场上有无数的选择，但明显缺乏高质量的无钢圈文胸能够提供足够的支持(特别是对大胸)。即使对于胸小的女性来说，找到一款满意的无钢圈文胸也是一项挑战。这些胸罩中的许多，虽然最初柔软舒适，但在数周内就会失去形状和支撑力，变得下垂松垮。

无钢圈产品的低质、同质化的特性导致了价格上的竞相降价。最终导致了缺乏创新和对质量的关注，而消费者对质量的要求却是越来越高。

However, the desire for healthy and comfortable underwear among women has not changed.

We believe that products that truly meet these needs, offering both comfort and support in really good quality, will eventually rise to the top and win the hearts of consumers.

然而，女性对健康舒适内衣的渴望并没有改变。我们相信，真正满足这些需求的产品，提供真正优质的舒适和支持，最终将上升到顶端，赢得消费者的心。

02#

What to consider when choosing wireless bras?

选无钢圈内衣时要考虑什么

The key to the selection of wireless bras is not how many styles, select products that can truly meet the needs of consumers to win in the homogenization of the serious market.

SUPPORT

A stereotype about wireless bras is that they don’t offer support, especially to those individuals with larger busts—but that’s not always the case. With the right construction, a wireless bra can be just as supportive as an underwire one.

人们对无钢圈文胸的刻板印象是，它们不提供支撑，尤其是对那些胸部较大的人——但事实并非总是如此。只要结构得当，无钢圈文胸就可以像钢圈内衣一样具有支撑力。

Adjustable straps or bands can always provide a better fit and support for your body. Also, pay attention to the cup sizes&types to make sure it’s a good fit for your body.

可调节的肩带和各种带子通常能提供更好的支持，另外也要关注罩杯尺码和杯型，以确保它非常贴合你的身体。

COVERAGE

Different types of coverage can be provided by a wireless bra. Some provide more full coverage with thick pads and larger cups, ideal for larger boobs. On the other hand, there’s also the opportunity to show more skin with a plunge neckline or push-up bra.

无钢圈文胸可以提供不同的覆盖度。有些是厚垫和更大罩杯的设计，提供更全的覆盖，适合大胸。另外，你也可以选择低领或聚拢式文胸来展现更多的肌肤。

SIZE

Many individuals don’t know their actual bra size and that can be detrimental in the case of looking for a wireless bra.

Generally speaking, bras with more segmented sizes are more fitting to the body and can provide better support than size free bras.

许多人甚至不知道自己的文胸尺码，自然很难寻找合适自己的无钢圈文胸。一般来说，细分尺码的文胸比无尺码或通码文胸更合身，也能提供更好的支撑。

03#

5 options of wireless bras from WEIYESI

Best push-up wireless bra for small busts:

Cup Type: Wireless molded half cup

Why we love it:

Very good support with push-up function
Detachable and adjustable straps for multi-way wear
Sexy look with low-cut center design

2. Best supportive wireless bra suitable for all chest types:

Cup Type: Sporty triangle

Why we love it:

Very good support with full coverage and adjustable straps
Mixed style design, can be worn all day long as light sports underwear
Transparent mesh splicing provides better support while showing more skin, stylish and sexy.

3. Best seamless wireless bra for small busts:

Cup Type: Triangle mold cup

Why we love it:

Simple, comfortable，beautiful look

4. Best seamless wireless bra for larger busts:

Cup Type: Wireless molded full cup

Why we love it:

Perfect fit and supportive with fuller coverage and higher center
Subdivided sizes from 75B to 100D

5. Best minimizer wireless bra for small busts:

Cup Type: Ultrathin non-padded full cup

Why we love it:

Enough support with full coverage and higher center design
Minimizer effect with non-padded ultrathin cup
Subdivided sizes from 75B to 100D

WHOLESALE & CUSTOMIZATION

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Email：sales@weiyesibra.com

WeChat: W18810967737

Solutions for All Day Comfort: Popurlar 5 Styles of Wireless Bras

5 options of wireless bras from WEIYESI

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